RESUME

RESUME

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EXPERIENCE

Oct  2024 - Present
Freelance Social Media  Manager
Self-Employed

  • Develop and and execute social media strategies for clients across Instagram, TikTok, Facebook and additional priority platforms, aligning content plans with brand goals, audience growth and engagement objectives.

  • Identify content gaps, platform opportunities and audience behavior trends to strengthen brand visibility and improve content performance.

  • Produce platform-native Reels and TikToks from concept through editing, copywriting, publishing and performance review.

  • Build content calendars that balance storytelling, short-form video, timely trends, promotional priorities and community engagement.

  • Track performance across key social metrics, including reach, engagement, follower growth, video views and saves, using insights to refine creative direction and future strategy.

  • Partner with clients across various industries to define brand voice, campaign priorities and content pillars that create a consistent and recognizable social presence.

WORK SAMPLES

Jan 2020 - May 2024
Digital Marketing Manager
Atlanta Braves, Braves Development Company

  • Led social media strategy and day-to-day channel management for The Battery Atlanta across Instagram, Facebook, X/Twitter, Pinterest, and YouTube, overseeing content calendars, budgets, campaign planning, and platform execution.

  • Increased total brand audience across social platforms by 78% through strategic content planning, campaign execution, platform optimization, and audience-first storytelling.

  • Created and implemented a Social Media Brand & Style Guide, establishing a consistent brand voice, tone, visual direction, and platform-specific content standards.

  • Produced organic and paid social video content, including Instagram Reels, man-on-the-street interviews, live event coverage, campaign assets, and paid advertisements.

  • Developed and executed social campaigns designed to drive audience growth, engagement, event awareness, and brand visibility for The Battery Atlanta.

  • Spearheaded a March 2023 bracket-style social campaign that increased audience across platforms by 74% and boosted engagement by 219%.

  • Managed Instagram giveaways, influencer collaborations, creator partnerships and event-based partnerships, coordinating with internal departments and external partners to support campaign goals.

  • Monitored KPIs and delivered regular performance reports, sponsor recaps, campaign recaps, profile audits, social listening and competitor analyses to identify growth opportunities and optimize future content.

  • Managed website content in collaboration with external partners and launched a blog in 2023 to house long-form organic storytelling.

  • Created digital and print advertorials, native content, email campaigns, and marketing copy to support brand, sponsor, and event initiatives.

  • Launched the email newsletter program in 2021 and grew the contact list by 200% from 2023–2024, contributing to 13K total contact growth.

  • Monitored social trends, news, internet culture, and audience conversations to identify timely content and engagement opportunities.

WORK SAMPLES

Oct 2019 - Jan 2020
Account Assistant
BRAVE PR

  • Drafted and pitched press releases, media advisories, talking points, copy, and marketing materials to support client communications and public relations campaigns.

  • Conducted media research and built targeted media lists to support pitching strategy and campaign outreach.

  • Tracked client media coverage and developed reports to summarize press wins, campaign performance, and earned media impact.

  • Supported account management and influencer collaborations.

  • Created event and social media graphics that supported client initiatives.

WORK SAMPLES

2018 - 2019
Social Media Freelancer
The Cotton Gin

WORK SAMPLES

2013 - 2017
Marketing & Public Relations Internships

WORK SAMPLES

EDUCATION

2013-2017
University of South Carolina 
Bachelor of Arts in Journalism and Mass Communications, Public Relations

Minor: Sports and Entertainment Management

Florence University of the Arts Study Abroad Summer Courses:
Social Media
Cultural Introduction to Italy

WORK SAMPLES

  • Social Media Management

    Social Media Strategy Development

    Content Creation

    Copywriting

    Community Management

    Analytics & Reporting

    Influencer Management

    Reach & Amplification

  • Social Platforms: Instagram, Facebook, X/Twitter, TikTok, YouTube, LinkedIn

    Content Creation: Copywriting, Content Calendars, Short-Form Video, Blogging, UGC

    Sprout Social, Hootsuite, Airtable; Greenfly, Slate

    Adobe Creative Cloud: Illustrator, InDesign, Photoshop, Premiere Pro

    Final Cut Pro, CapCut; Canva

    Meta Business, Paid Ads, GA4; SEO

    Email & Web: Constant Contact, Squarespace, WordPress

    Influencer & PR Tools: Traackr, CreatorIQ, Cision, Muck Rack

    Productivity: AI Tools, MS Office, SharePoint

    Community Management

    Crisis Management

    Spanish (Ltd. Proficiency)