RESUME

EXPERIENCE

Oct 2024 - Present
Freelance Social Media Manager
Self-Employed

Develop and execute high-impact social media strategies and content to boost audience engagement and brand visibility.
Expand client’s social media audience by identifying and addressing content gaps across platforms; Integrate emerging trends to maintain a fresh and competitive digital presence.
Produce engaging reels and video content.

Jan 2020 - May 2024
Digital Marketing Manager
Atlanta Braves, Braves Development Company

Managed The Battery Atlanta social media accounts: Instagram, Facebook, X (Twitter), Pinterest and YouTube. Led and maintained strategy, budget and content calendar for social platforms.
Created Social Media Brand & Style Guide; brand voice and tone
Developed and executed daily content to drive engagement and brand audience growth.
Produced organic video content including Instagram Reels, "Man on the Street" interviews, campaigns and paid ads; Live content, event coverage
Spearheaded impactful social media campaigns targeting engagement and brand growth; March 2023 bracket campaign increased audience across all social platforms by 74% and engagement by 219%.
Generated successful Instagram giveaways, influencer collaborations and events; Partnered with internal teams.
Monitored KPIs and provided regular profile performance reports, sponsor event recaps and campaign recaps. Increased brand audience across all platforms by 78%. Conducted profile audits and competitor analysis to analyze success and future growth opportunities.
Managed website and collaborated with external partners; Launched blog page in 2023 to house long-form, organic content.
Created digital and print advertorials and native content
Launched email newsletter program in 2021. Created and distributed regular internal and public emails; Contact list growth of 200% in 2023-2024; Overall contact growth of 13K.
Monitored news and social media to identify trends and internet culture

Oct 2019 - Jan 2020
Account Assistant
BRAVE PR

Composed and pitched press releases, media advisories, blurbs, talking points and various marketing materials
Created social media content and event graphics
Conducted research and compiled media lists
Tracked client media coverage; created monthly and yearly recaps
Account and client management
Coordinated influencer collaborations; compiled influencer contact lists

2018 - 2019
Social Media Freelancer
The Cotton Gin

2013 - 2017
Marketing & Public Relations Internships

2013-2017
University of South Carolina
Bachelor of Arts in Journalism and Mass Communications, Public Relations

Minor: Sports and Entertainment Management

Florence University of the Arts Study Abroad Summer Courses:
Social Media
Cultural Introduction to Italy